Why Do Customers Buy? Imagine a typical customer experience. A friend or acquaintance invites you into her home, provides refreshments, a party atmosphere, and a social opportunity to visit with other old acquaintances and meet new friends and neighbors. You get free samples. People you know and trust tell you about their personal experiences, providing persuasive testimonials of apparently miraculous benefits. They vouch for the quality and manufacturing standards of the products. They offer discounts and the opportunity to join the community of distributors. It all sounds so good! The hostess has given you refreshments and goodies, so you feel a social obligation to reciprocate. There is the peer pressure of all the other attendees who are buying the products, and you don’t want to look like a Scrooge or an ungrateful oddball. You might end up, like the person who e-mailed me, spending $60 for something you didn’t want and don’t believe works.

Most eucalyptus oil on the market is produced from the leaves of Eucalyptus globulus. Steam-distilled eucalyptus oil is used throughout Asia, Africa, Latin America and South America as a primary cleaning/disinfecting agent added to soaped mop and countertop cleaning solutions; it also possesses insect and limited vermin control properties.[38] Note, however, there are hundreds of species of eucalyptus, and perhaps some dozens are used to various extents as sources of essential oils. Not only do the products of different species differ greatly in characteristics and effects, but also the products of the very same tree can vary grossly.[39]


This post is a definite BOOKMARK for me…I love all the info. My favorite essential oil to put in my burner is sweet orange – it just makes me so HAPPY! I read your response above about YLEO. I received a package of them as a gift a few years ago from a friend. I love them and have them in my studio all the time, but honestly I would never pay those prices. MLM completely scares me off of them too…just sharing my agreement with you 🙂

Once again, we have a very fit and healthy YouTube vegan bodybuilder, Nimai Delgado, an International Federation of BodyBuilding and Fitness (IFBB) Pro. He documents his journey with the IFBB on his YouTube channel and shares tips and tricks with his followers, including his workout routine. He beliefs in maintaining strength and flexibility, and not necessarily just gaining more muscle mass for aesthetic purposes. Definitely check out his YouTube channel to learn more about how this lifestyle could work for you as well!
What a great post! I can’t tell how helpful this is and I will use it. I started to copy it, but the color cartridge on my computer is about empty, so I saved it and will copy it later. Thank you so much for all the wonderful information in this post, as well as all the others. I’ll be passing on the information to all my friends and family. I use essential oils, but you’ve put everything into such a concise and usable format that I they can use, too.

I’m a distributor with Young Living Essential Oils – have been for 4 years. I’ve always used the oils NEAT and my children and I ingest them daily without problem. You’re being very narrow minded with your comment, as you should know (as an aromoatherapist student) that there are a number of different aromatherapy methods out there to which aromatherapist follow…these methods include:


The quality of essential oils can vary widely. As a consumer (and even as an aromatherapist), it is difficult to assess quality. Essential oils come from all over the world, and suppliers or companies usually obtain oils from farmers or wholesalers whose practices and integrity they have come to trust over time. The end consumer would not be aware of (or have the capability to assess) those relationships and practices. For those interested in learning more about regulating bodies and certifying organizations, some information and links are provided below.
The TV commercials, medical journal articles and drug representatives will be trying to educate us about a new, unaffordable vaccine that will somehow be squeezed into an already crowded and potentially deadly group of shots that America’s already at-risk-of-vaccine-injuries infants will now be receiving at their next well-child (perhaps soon to become chronically ill).check-up.
A reputable company will test the oil to meet the standard of the plant species. “Ideally, purchase your oil from a company or manufacturer who performs gas chromatography and mass spectrometry testing,” says Dr. Axe. This kind of testing measures the mass within the oil samples and identifies the compounds. Read the company’s website or call the customer service line to find out about its testing before you purchase the essentials oils.
Peppermint supports healthy gut function and normal digestion, she says, and can be used topically to soothe sore muscles. "It's important to note that peppermint is a 'hot' oil, which means it needs to be diluted before applying to your skin," said Dunaway. "Before applying it topically, peppermint oil should be diluted with a carrier oil like coconut oil."

Hi, danelle. I have a daughter name danielle, but anyway, I’m marilyn. I love your post. I am a EO user for 3 yrs now. Learning more and more about this world of EO’s and loving them. I too, suffer now with degenerative problems and excruciating pain at time. My question, did u have a daily routine and what oils were u using. I’m trying to get away from conventional meds unless extreme situations. EO’s are absolutely amazing! Thank you.
Getting in touch with customer service at NOW Health Group is a little bit less straight-forward. Their website lists all of their corporate offices (with phone numbers), but there is no one toll-free line mentioned for customer service or order inquiries. You can check online FAQ’s, fill out a product feedback form, or fill in an email inquiry form. For those of us who don’t like to deal via email, this could be the deciding factor between choosing NOW or another reputable brand that possibly offers easier access to talking to a real person. That said, NOW is definitely one of the bigger companies overall, and possibly they’d have huge call volumes if they opened their doors with a toll free line.
#1- Therapeutic Grade is just a selling gimmick. If EO’s are pure, they are equal to any other. There are only a few distillery’s so many of the EO’s come from the same distillery then sold under several names. You should always buy from a company that is willing to give you the GC/MS reports regarding the Lot your EO bottle is from. That tells the constituents of the EO and would indicate if adulterated in any way.
"Essential oils, like supplements, are not regulated by the FDA, so it's very, very important to do your research before purchasing essential oils, and have confidence in the purity of your product," said Lauren Dunaway, registered dietitian, owner of Essential Simplicity and distributor of Young Living essential oils. "Make sure that the company you purchase essential oils from has a commitment to quality and purity, from the fields in which they plant their seeds to how they distill the oils."
The primary constituents are listed, but not in any proportion and I haven’t the foggiest what specific gravity, refractive index, or optical rotation levels are appropriate for what I’m doing (natural perfumery). Steffen Arctander’s “Perfume and Flavor Materials of Natural Origin” is a big help overall, but I was wondering if you could comment on this.
I looked into the proprietary claim a little further and there really isn't much to it. Pure oil is pure oil. You would see the compounds of plant matter and maybe the location of origin. That's pretty much it. The best oils on the planet, each specific one, typically comes from only a few locations, with each region having distillers that work with a specific plant. I sent the following email last year in response to their request for the non-disclosure in exchange for lab results, and their request to know how they were going to be used.
I really like DoTerra brand essential oils. I have many of them and find them high quality. All essential oils that are sold are in business. Whether it’s MLM or not. I don’t have a problem with that at all (but maybe it’s just me). Young Living was once considered by many to be the “best” but now that DoTerra’s been on the market (I don’t know, maybe five years or so?) they have competition. Apparently people from Young Living (I’m not sure if that’s the name) broke away and started DoTerra. In any case, if it’s purity and therapeutic grade I personally think both are good companies. Some like DoTerra more so that’s what got me started on them.
Note on Boiling Point: The boiling point represents the temperature at which a liquid is converted to a gas at a specified pressure. The fundamental nature of steam distillation is that it enables a compound or mixture of compounds to be distilled (and subsequently recovered) at a temperature substantially below that of the boiling point(s) of the individual constituent(s). Essential oils contain substances with boiling points up to 200°C or higher, including some that are solids at normal temperatures. In the presence of steam or boiling water, however, these substances are volatilized at a temperature close to 100°C at atmospheric pressure.3

Hello! I enjoyed your post and it was very informative. I tried the construction paper test with my Mountain Rose Herbs oils and there was a residue! Tried with peppermint and with fennel. Sigh. I have ordered my oils from this company for years. Any thoughts? I feel like they are a legit company, no multi-level marketing schemes going on, no president with a shady psychotic past. What to do, what to do???
Many essential oil producers and supplier now circumvent this checkered history of quality issues, wrong chemotypes and even adulteration by obtaining “organic certification”. This certification process runs up the cost of essential oils and as a result of the popular hype about the term “organic”, you are now paying 2-4 times over the price of conventionally produced oils.
Don't stress: Relaxation is only a whiff away. While there are plenty of science-backed scents for finding calm (rose, sandalwood, lavender, frankincense, and orange among them), Avery points out that in the end, you do you: "Any aroma that speaks to you and brings about a sense of calm and relaxation can be beneficial." Our favorite trick for alleviating tension in 30 seconds flat? Massage an oil blend with calming scents into your temples, which are pressure points.
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Thank yo so much for crating such a FINE description of how to approach/evaluate/use essential oils! Nicely done! I have been studying essential oils as a soul-level healing modality for about 5 years. I’m never without a sense of awe and wonder regarding the power of the plant at it’s essence…it’s oil. I will take baths with epsom salt and essential oils. The best way to do that is to put the epsom salt in a cup, add your drops of essential oil, let it sit for a few minutes, then dump it in your bath water. The salt helps to capture and diffuse the oil so that it doesn’t sit on the water like an oil slick. The hot water can also help to express the scent in a powerful way, so use your drops sparingly if you aren’t wanting to be overwhelmed by the scent. With genuine, highly crafted essential oils, the homeopathic rule of less is more powerful is the way to go, in my opinion and experience.


So, between their “extra” or more extensive methods of testing, their control over growth and harvest, the use of their own labs and equipment (which Gary Young states are the only instruments in the world that are matched and calibrated to the instruments used at the National Center for Scientific Research in France), YL openly declares that their oils are “therapeutic” grade and no other oils but their own are fully safe to be used neat or internally.
Lisse essential oils purchases their products from distributors around the globe. Sourcing essential oils from foreign countries is common practice in today’s essential oil marketplace. It allows each plant to grow and flourish in its natural environment before it is harvested. Lavender originates in the Mediterranean, Myrrh is sourced best from the Middle East or Africa, and Sandalwood is originally from India. True essential oils have to come from their country of origin to be their most original variety. Lisse essential oils are 100% pure and routinely tested for quality. You can request test results on their website.

Derek Simnett is a personal friend of us here at CE.  We have watched his journey unfold over the years and it has been incredible to see. TRULY authentic in his message and lifestyle, Derek is living proof that you can not only achieve big results on a plant-based diet, but you can do A LOT without lifting much weight. His primary mode of training is calisthenics. Check out his stuff here. He is also on YouTube.
Known for demystifying chemistry, Joe Schwarcz, director of McGill University’s Office for Science and Society, explains that many plants’ compounds are volatile: “Some [are] destined to attract pollinators, others to ward off bugs that have the intention of making a tasty meal of the leaves. It is the volatile chemicals that are regarded as the plant’s essence and are the ones captured in the ‘essential oil.’”
I have a question about allergies. I am not actually allergic to any food but I have oral allergy syndrome from having hay fever. Certain fresh veggies and fruits cause burning and itching in my mouth and sometimes other worse symptoms. I can’t eat avocados. Generally when these foods are slightly cooked or overly ripe I can have them. I’ve been wondering about using essential oils with avocado oil. I’ve had weird reactions with raw almonds but not roasted. It’s so weird! I’m weary of using almond or avocado carrier oils but I like the skin benifits
Robert you are the MAN! Thank you for being a voice of reason and knowledge. More importantly, thank you for calling people on their BS! To often people will be reluctant to speak up when confronted with individuals or companies spreading misinformation to further their agenda (and profit motive). Fact and fiction are not differences of opinion. Massage magazine should be ashamed. Instead they give an idiotic response, in essence saying, “we don’t know anything so it’s inappropriate that we educate ourselves before we send info out the our industry”.

d?TERRA does not claim that the FDA, AFNOR or ISO has certified, registered or somehow approved its essential oils. Although AFNOR and the ISO have monograph standards for certain plant extracts in different industries, it is my understanding that they do not have standards for grades of essential oils. In fact, there are no current regulatory standards for the use of the descriptor “therapeutic grade” in the industry. Anyone can use the term to describe their essential oils regardless of their purity or potency.

This is a great resource. I’ use a variety of essential oils. I have a drawer full. Some from Young Living, Simply Earth, Do Terra and Isagenix. There are many good brands but I think people get nervous about trying new brands especially when they’ve heard from well-meaning friends that only the MLM versions are safe. While I do think MLM brands are tested extensively because they are held to very high standards and don’t want to get shut down there are some non-mlm oil brands you can safely buy especially if you plan to use them in your diffuser. I wouldn’t ingest an oil unless the bottle specifically states you can. For ingesting the brands I use right now are Isagenix and Young Living (I’m sure there are others that are safe but these state they are ingestable). I’ve written many posts about how to use oils and I switch out brands depending on my needs and what I have on hand.
Quality Standards & Control: Proprietary “Seed to Seal®” production process. Subjected to strict requirements set forth in the CPTG Certified Pure Therapeutic Grade® quality protocol. “Source to You” production process. Third-party tested and all test results are fully disclosed on their website. GC/MS Testing, plus their proprietary S.A.A.F.E. Promise™. E.D.E.N.S Guarantee.
I have enjoyed reading the continued conversation on this thread. Thank you, Lindalu for your comment about YL not training their people in aromatherapy–but just their version. I have been frustrated about the same thing, as I am beginning to realize that there are a bunch of rookies all around me (myself included), that are almost mindlessly using YL essential oils–even in potentially harmful ways–without having a clue as to what makes them tick!
you said eo’s should not be taken internally, yet I have been using doterra’s GX Assist for my 33 year old handicapped daughter who has a lot of trouble with yeast and bacteria and GI problems ( all typical of her handicap which is 22q13 deletion syndrome) I’m only giving her one capsule a day and even though it’s a 10 day course I may continue with this for a while as I am seeing a calmer happier person that meds just haven’t been able to achieve…any advise? I am new to eo’s and want to learn all I can and use them wisely as I suspect I have found something much better for her than all the stuff that has been prescribed by her good doctors over the years.
Marketing …ain’t it grand?! I totally agree with Amanda. But that doesn’t matter, because Young Living (and DoTerra) disciples won’t listen to science, or people with proper chemical/alternative medical training. On every forum, YL users, nay followers, stating with absolute certitude that only YL oils are pure: oddly people using Mountain Herb, Now…or other brands, don’t really care if others use ”their” brand or another, because they don’t have a stake in selling that brand unlike YL, no compensation plan. These people have a financial stake in YL. Every one of us uses our favourite brands, however we retain critical thinking therefore are open to suggestions/improvements unlike these aforementioned disciples of YL, that cannot see anything beyond ”their” brand. That in itself is a red flag.
You can ingest some essential oils and there are good reasons to do so. If they’re awesome outside the body, perhaps they would be inside too? They’re antifungal, antiviral, antibacterial, etc. Of course you need to be careful and use good judgement. Too much of anything can be bad for you. Candy companies & chocolatiers have been doing it for ages and there’s no reason you can’t too. I’m off to make some lavender blueberry scones. Good morning!
I think everyone should check out NYROrganic because it truly is the MOST ethical company I have discovered. It has had a thriving store in covenant gardens in the UK for over 30 years. They own their own farms and distilleries. It is a family owned and operated company with all organic herbs and plants. The prices are the most reasonable I have seen for it’s quality. They brought it to the US 3 years ago as a direct sales company and because of the European standards vs the US standards or lack there of I have 110% trust in the products. I am not here to argue but just a suggestion to check it out.
question please, enjoyed the article thank you. Business aspect didnt work out, but use doTerra, because i trust their Testers/Scientists, but on the GRAS, if i go uptown, how do i know because it says that, its safe to ingest? doT is costly, so want to know how to answer ? or help others, after reading, all seems a scam in marketing. NOT in any way saying they do not work, they DO, i just want to know on what to trust to ingest, thank you so much, Teresa
Hi Clint, the Aura Cacia oregano oil is not solvent extracted. In fact, no essential oils are extracted with solvents. Only absolutes like Jasmine and Rose are solvent extracted, and absolutes are not essential oils. Oregano oil is safe to ingest, so long as you take care to avoid mucous membrane irritation by only taking it in capsules that also contain a vegetable oil.

Diffusing any EO would not be safe for the children or adult coming into your classroom as there are tons of allergies and Pharmaceutical Drug interactions you would not be aware of which could potentially be very dangerous. I would definitely do more research before investing in EO’s, especially with YL or any MLM indicating they can cure illnesses. YL, doTerra and Natural Solutions were cited by the FDA in September 2014 for doing just that. Mountain Rose Herbs is a great company, Plant Therapy offers even Children Safe single Oils and Synergy Blends.


Inhalation: With oils that are safe to use on the skin (know before you try), you can also take a single drop into one of your hands and rub your hands together to warm them up and spread the oil. Then cup your hands around your nose and take in a deep breath. Doing this, you can achieve the same mood and emotional benefits as with diffusion. A little goes a long way.
“Extending”, “cutting” or “stretching” which is diluting an oil with a vegetable oil, an isolate from another, cheaper oil, the whole of another cheaper oil, alcohol or other solvent. An oil extended with vegetable oil will leave a stain if dropped on a piece of paper, although this test works better for clear oils like Rosemary (Rosmarinus officinalis), than for darker oils like Patchouli (Pogostemon patchouli). Other forms of adulteration are more difficult to detect without the use of gas chromatography and much experience.

I went to a seminar on Friday with Dr David K Hill, who was demonstrating his Aromatouch technique. I learnt the Aromatherapy massage as created by Marguerite Maury in the 1970’s, as my Aromatherapy tutor was one of her students in London. There was nothing signicantly different, apart from the oils that were to be used at every stage. One of the blends called Deep Blue ( which does seems to work) contains Wintergreen Camphor, Peppermint, Blue Tansy, and Osmanthus.The other oil to be used was On Guard which contains Wintergreen, Clove Bud, Cinnamon, Eucalyptus and Rosemary. one of the questions asked was” is it safe to be used on a pregnant women?” Dr Hill answered “yes’, and said he would even use these oils in the first trimester. Now I know I may be a little bit rusty, but aren’t oils such as Wintergreen Camphor, Blue Tansy, Osmanthus, Clove Cinnamon,Peppermint, and Rosemary all contraindicated in pregnancy? That statement made me feel uncomfortable.


Think about this for a moment – the aromatherapy industry is not the only user of essential oils. In fact, aromatherapy accounts for a very small percentage. The majority of essential oils produced end up in food flavouring, pharmaceutical, perfumery and personal care and these essential oils are usually modified to meet the standards required for each of these industries.
This is a good starter kit, especially if you don't want to spend a fortune on something that may not be your thing. We don't use all 6 of these, so I'm glad I didn't get suckered into buying a more pricey brand. I've purchased expensive essential oils and less expensive ones like these, and these are a good value. Don't get caught up buying multi-level marketing brands like **terra, just buy what works for you and your budget and enjoy!
BTW you don’t die instantly from eating highly processed foods, smoking, drinking…some don’t even feel immediately sickly, doesn’t mean that it’s good for you and that your liver is loving it. So while you can smear EOs all over your newborn or ingest a cocktail each day without noticeable ill-effect and regardless of well documented warnings, it doesn’t necessarily make it safe to do. And if/when you do find out that it causes damage, it’ll be too late.
Because essential oils are obviously all-natural, it might be easy to assume that they're gentle and largely unreactive. This isn't the case at all—by definition, it's extremely potent stuff. "On average, they are up to 75 times more powerful than dried herbs," says Avery. As such, "essential oils must be handled with care." This means that a couple drops go a long way, and aside from very specific oils (more on that later), essential oils should always be diluted properly before applying them directly to skin. Whether or not essential oils should be ingested is actually a highly debated topic, and many argue that it isn't safe unless specifically advised by a doctor or expert.
As Canada's leading supplier of quality Essential Oils, we offer the largest selection of 100% Pure, Certified Organic and Therapeutic Grade Essential Oils and Aromatherapy Products at Wholesale Prices. Essential Oils (Aromatherapy Oils) are the highly concentrated, volatile, aromatic essences of plants. All the countries of the world provide essential oils, making aromatherapy a truly global therapy. New Directions Essential Oils are pure, undiluted essences extracted directly from a variety of flowers, fruits, leaves, barks, roots, herbs, and spices.
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